<?xml version="1.0" encoding="UTF-8" standalone="yes"?><oembed><version><![CDATA[1.0]]></version><provider_name><![CDATA[Molecular Voices]]></provider_name><provider_url><![CDATA[http://molecularvoices.molecular.com]]></provider_url><author_name><![CDATA[Dirk Reckerman]]></author_name><author_url><![CDATA[http://molecularvoices.molecular.com/author/dreckerman/]]></author_url><title><![CDATA[The future of public relations]]></title><type><![CDATA[link]]></type><html><![CDATA[When you live in the middle of the digital marketing and media revolution, it is sometimes easy to overlook the problems and changes that many industries are experiencing. Not long ago, Public Relations (PR) was considered the most cost-effective way of getting an organization’s name out to the masses. Here in Boston, there are a myriad of PR organizations, and they are fighting tooth and nail to retain business. I wonder, however, if they don't see the change that is happening around them. Or perhaps, similar to print media, they see it, but are not quite sure what to do about it.]]></html></oembed>