usability and design: cultivating diversity". “Usability and design are professional approaches that are often seen separately. Usability is perceived to be focused on establishing standards, rather than a culture of practices to make products and services simpler, easier, and more pleasant to us. Design on the other hand is often connected to creativity and innovation. This conceptual separation - which this conference sets out to overcome - is reflected in how the consultancy market is composed, how companies organise their staff, and the different professional languages in use.” Read more at upaeurope2008 ]]>