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January 28

Paul Irish Joins jQuery Team

We’re proud to announce that Paul Irish, a senior consultant on Molecular’s emerging interactions team, has joined the jQuery Developer Relations Team. Run by a distributed group of volunteers, the jQuery Project is dedicated to making jQuery the best JavaScript library possible.

Paul joined the jQuery team to help produce videos for the 14 Days of jQuery and to move the API documentation to its new home for the 1.4 release. As a member of the Developer Relations team, Paul will be responsible for ensuring that the expectations of developers are being met in jQuery itself, and helping the core team to communicate clearly and effectively.

Paul has been an active member of the jQuery community for 3 years, participating in and administrating the jQuery IRC channels and frequently blogging about jQuery and its functionality. He is also a frequent speaker at jQuery events, and the co-creator of the yayQuery podcast.

Congratulations, Paul!

Want to learn more about the jQuery project? Leave your comments and questions for Paul in the comments section below.

posted to: Molecular News, Technology | No Comments »

January 8

adidas miCoach U.S.A. launch

by Ricardo Salema

It’s finally here. miCoach has launched in the U.S. and is on sale here for the first time. Get yours now! It’s been a long time coming after three years of working on this project. The screen below shows what the adidas.com USA home page looked like today. Just below that is the newly designed miCoach homepage to coincide with this launch and some new branding/campaign work. Awesome work everybody!

Also, some really nice words about our site design on the FAST COMPANY web site today. These words are music to my ears and illustrate that all of our hard work has really paid off in creating a rich yet easy to use experience. This is much, much harder than it sounds.

“The Web site, which was created by adidas along with Molecular, does not miss a step–it’s intuitive, fun to use, and keeps pace with almost everything a runner needs.”
“The Web interface coupled with these devices is often where they trip over their laces, but not in this instance. The miCoach site is easy to navigate, and includes just about everything you need in order to track and improve your running.”
“The Adidas miCoach Pacer is the most full-featured and enjoyable personal training device on the market.”

Click here to read the full article.

[Originally published on Ricardo Salema's blog.]

posted to: Creative, Molecular News | No Comments »

October 27

The Boston Celtics Team Up with Molecular to Create “3-Point Play” Facebook Game

by Anne Curtin

Interactive Game Designed to Engage and Entertain Fans, Help Team Gain Strategic Insight into Increasingly Important Facebook Fan Base

3-Point-PlayGIF Famed NBA franchise The Boston Celtics (www.celtics.com) has teamed up with Molecular to launch a first-of-its-kind interactive Facebook application for fans. The application, called “3-Point Play”, is part of the team’s broader interactive marketing strategy, which aims to harness and draw insight from the enthusiasm of 430,000+ Celtics fans participating in the team’s massive Facebook community (http://facebook.com/celtics).

How the Celtics’ Facebook 3-Point Play works:

Fans compete against their Facebook friends and Celtics fans from around the world, challenging each other to accurately predict the statistical output of their favorite players each game by Points, Rebounds and Assists
Prizes are awarded throughout the season, with top winners competing for highly-coveted playoff tickets
3-Point Play is ready to tip off, launching on the Celtics’ Facebook page ahead of the regular season opener on October 27 against the Cleveland Cavaliers
As fans make their picks, the Celtics glean greater insight into their online fans’ behaviors and preferences

Molecular’s goals in creating 3-Point Play were, first, to create an online experience that would resonate with fans and keep them engaged throughout the season, and second, to design a marketing tool that would help the Celtics get to know their Facebook fans even better, allowing them to create a more relevant and compelling marketing strategy for this community of digital consumers. 3-Point Play is the newest component of the team’s growing menu of digital media offerings, which include the team’s official Twitter feed (@Celtics has 20,000+ followers), its official YouTube page (http://youtube.com/bostonceltics), and GameTime Live, a first-of-its-kind in the NBA interactive game-tracking and blogging application found exclusively on Celtics.com.

Play Celtics 3-Point Play now! Get your picks in for tonight’s game and compete against your Facebook friends for Celtics prizes like tickets, jerseys and more!

posted to: Molecular News, Web 2.0 & Social Media | No Comments »

October 1

Google Maps car sighting: They’re having lunch, we’re snooping

by Yuval Zukerman

On our way to lunch today we had a sighting that makes the average geek excited: a Google Maps car, live, in the flesh. These cars are deployed by Google to document the street view imagery on its maps. They also collect geospatial data. It is not the most nondescript article to travel with.
(more…)

posted to: Molecular News | 2 Comments »

September 25

Welcome to our first guest blogger: Dan Calladine

by Anne Curtin

Molecular is happy to introduce you to our first guest blogger, Dan Calladine.

: Isobar Global’s Dan Calladine

Who is Dan?
Dan is an expert on social media and social media tracking, and also a keen user, being active on Blogger YouTube, Delicious and Twitter. As the Head of Media Futures at Isobar Global, Dan has worked within the media industry for over ten years, tracking online and offline media trends and effectiveness. He has been interviewed in the news media including on BBC Radio 4, the Financial Times, Campaign and the Guardian.

Glad to have you on board, Dan! Looking forward to your future posts.

posted to: Molecular News | No Comments »