Earlier this week, Molecular and our sister firm de-construct learned the great news that we were recognized by the Webby Awards for our work on adidas.com, taking home an award for Best Home/Welcome Page. It was a special honor for us – not just because it was our first Webby, which is hailed as the “Internet’s Highest Honor” by the New York Times, but because we also won the People’s Voice Award in this category. Based on over 500,000 votes in the online community by both businesses and consumers worldwide, this particular honor really spoke volumes for the innovation of this project.

When we began working on this multi-national endeavor, we knew adidas wanted more than just a flashy new look for the adidas.com home page, they needed navigation for a global audience and a way to quickly share relevant stories from around the world of sport. We delivered both, creating a unique Flash homepage highlighting local, regional and global content relevant in 40 different markets and 18 languages, while offering a fun way to interact with the brand.

As this year’s Webby focused on the tremendous growth of the Internet as a tool for business and everyday lives, it is apparent why adidas.com was a winner. Not only did the site provide adidas a solution to their strategic marketing goals, but it also provided their customers a way to experience the brand in terms of their unique everyday lives – lives that are different in every market adidas serves. Judged on content, structure and navigation, visual design, functionality, interactivity and overall experience, this honor demonstrates that you can deliver an outstanding Web experience while serving a diversity of customer needs globally.