Molecular Voices » Anne Curtin

Anne Curtin

Posts written by Anne Curtin

January 28

Paul Irish Joins jQuery Team

We’re proud to announce that Paul Irish, a senior consultant on Molecular’s emerging interactions team, has joined the jQuery Developer Relations Team. Run by a distributed group of volunteers, the jQuery Project is dedicated to making jQuery the best JavaScript library possible.

Paul joined the jQuery team to help produce videos for the 14 Days of jQuery and to move the API documentation to its new home for the 1.4 release. As a member of the Developer Relations team, Paul will be responsible for ensuring that the expectations of developers are being met in jQuery itself, and helping the core team to communicate clearly and effectively.

Paul has been an active member of the jQuery community for 3 years, participating in and administrating the jQuery IRC channels and frequently blogging about jQuery and its functionality. He is also a frequent speaker at jQuery events, and the co-creator of the yayQuery podcast.

Congratulations, Paul!

Want to learn more about the jQuery project? Leave your comments and questions for Paul in the comments section below.

posted to: Molecular News, Technology | No Comments »

January 14

Molecular Thought Leader Contributes Essay to Book on Design Thinking

by Anne Curtin

Welcome to the fascinating world of design thinking—a new and extremely effective tool that can be applied to the design of innovation, systems, business processes, and the design of businesses themselves. In a new book by Design Management Institute president Thomas Lockwood called Design Thinking, Molecular’s Brian Gillespie contributes his thoughts on the importance of design thinking in an essay titled “Service Design via the Global Web: Global Companies Serving Local Markets.”

Built on case study examples and work done for Molecular’s clients, Brian examines the challenges and opportunities companies face when launching a global Web presence. In the essay, Brian critiques a range of options, including gateways, scope, user research, uniform versus local presence, language, content development, design, site implementation, domains, and URLs.

If your organization is looking to cultivate innovation and build a solid brand foundation, Design Thinking is a must-read! But don’t take my word for it – check out some of these rave reviews:

“A much-needed book, which paves the way towards a better understanding of design thinking and its power. A fundamental reading for all those who like to grasp the multifaceted nature of design.”
—Roberto Verganti, author, Design Driven Innovation; professor of innovation, Poitecnico di Milano

“This collection of work from some of the design industry’s top thought leaders will further stimulate valuable discussion on how, through collaborative and innovative thinking, we can design a better future for all societies and business.”
—Stefano Marzano, president, Philips Design

Have a question for Brian or want to share your thoughts on design thinking? Be sure to leave your comments below!

posted to: Strategic Design | No Comments »

October 27

The Boston Celtics Team Up with Molecular to Create “3-Point Play” Facebook Game

by Anne Curtin

Interactive Game Designed to Engage and Entertain Fans, Help Team Gain Strategic Insight into Increasingly Important Facebook Fan Base

3-Point-PlayGIF Famed NBA franchise The Boston Celtics (www.celtics.com) has teamed up with Molecular to launch a first-of-its-kind interactive Facebook application for fans. The application, called “3-Point Play”, is part of the team’s broader interactive marketing strategy, which aims to harness and draw insight from the enthusiasm of 430,000+ Celtics fans participating in the team’s massive Facebook community (http://facebook.com/celtics).

How the Celtics’ Facebook 3-Point Play works:

Fans compete against their Facebook friends and Celtics fans from around the world, challenging each other to accurately predict the statistical output of their favorite players each game by Points, Rebounds and Assists
Prizes are awarded throughout the season, with top winners competing for highly-coveted playoff tickets
3-Point Play is ready to tip off, launching on the Celtics’ Facebook page ahead of the regular season opener on October 27 against the Cleveland Cavaliers
As fans make their picks, the Celtics glean greater insight into their online fans’ behaviors and preferences

Molecular’s goals in creating 3-Point Play were, first, to create an online experience that would resonate with fans and keep them engaged throughout the season, and second, to design a marketing tool that would help the Celtics get to know their Facebook fans even better, allowing them to create a more relevant and compelling marketing strategy for this community of digital consumers. 3-Point Play is the newest component of the team’s growing menu of digital media offerings, which include the team’s official Twitter feed (@Celtics has 20,000+ followers), its official YouTube page (http://youtube.com/bostonceltics), and GameTime Live, a first-of-its-kind in the NBA interactive game-tracking and blogging application found exclusively on Celtics.com.

Play Celtics 3-Point Play now! Get your picks in for tonight’s game and compete against your Facebook friends for Celtics prizes like tickets, jerseys and more!

posted to: Molecular News, Web 2.0 & Social Media | No Comments »

September 25

Welcome to our first guest blogger: Dan Calladine

by Anne Curtin

Molecular is happy to introduce you to our first guest blogger, Dan Calladine.

: Isobar Global’s Dan Calladine

Who is Dan?
Dan is an expert on social media and social media tracking, and also a keen user, being active on Blogger YouTube, Delicious and Twitter. As the Head of Media Futures at Isobar Global, Dan has worked within the media industry for over ten years, tracking online and offline media trends and effectiveness. He has been interviewed in the news media including on BBC Radio 4, the Financial Times, Campaign and the Guardian.

Glad to have you on board, Dan! Looking forward to your future posts.

posted to: Molecular News | No Comments »

July 7

Finish Line Runs with Molecular for Digital Design Strategy and Web Development

by Anne Curtin

Leading Athletic Retailer Looks to Isobar Interactive Agency for Help in Creating Exceptional Online Customer Experiences

Molecular has been selected by leading athletic retailer The Finish Line, Inc. (NASDAQ: FINL) to deliver a digital redesign program aimed at creating a highly differentiated online shopping experience for consumers of athletic footwear and apparel.

The Finish Line, Inc. is one of the largest mall-based specialty retailers with 684 Finish Line stores in 47 states as well as online. The digital re-design work by Molecular will encompass overall strategic program planning and development, usability and customer research studies, data and analytics assessment, technical and visual design development, and implementation support.

“Our customers are young and technically savvy, and we want to deliver the very best possible shopping experience for them at every consumer touch point including in-store, catalog and online,” said Kevin Flynn, Senior Vice President of Marketing at Finish Line. “We’re excited to partner with Molecular to create an e-commerce site that engages and satisfies our customers like never before.”

Molecular President Howard Kogan said, “As consumers become more experienced online shoppers, they become more discerning with higher expectations of their online retailers. Finish Line is an exceptional brand with fantastic brand loyalty, and we’re thrilled to help them take their digital offering to the next level and fully realize the value of their brand in the online channel.”

posted to: Molecular News | No Comments »