Molecular Thought Leader Contributes Essay to Book on Design Thinking

Welcome to the fascinating world of design thinking—a new and extremely effective tool that can be applied to the design of innovation, systems, business processes, and the design of businesses themselves.  In a new book by Design Management Institute president Thomas Lockwood called Design Thinking, Molecular’s Brian Gillespie contributes his thoughts on the importance of design thinking in an essay titled “Service Design via the Global Web:  Global Companies Serving Local Markets.”  

Built on case study examples and work done for Molecular’s clients, Brian examines the challenges and opportunities companies face when launching a global Web presence.  In the essay, Brian critiques a range of options, including gateways, scope, user research, uniform versus local presence, language, content development, design, site implementation, domains, and URLs. 

If your organization is looking to cultivate innovation and build a solid brand foundation, Design Thinking is a must-read! But don’t take my word for it – check out some of these rave reviews: 

“A much-needed book, which paves the way towards a better understanding of design thinking and its power. A fundamental reading for all those who like to grasp the multifaceted nature of design.”
—Roberto Verganti, author, Design Driven Innovation; professor of innovation, Poitecnico di Milano

“This collection of work from some of the design industry’s top thought leaders will further stimulate valuable discussion on how, through collaborative and innovative thinking, we can design a better future for all societies and business.”
—Stefano Marzano, president, Philips Design

Have a question for Brian or want to share your thoughts on design thinking?  Be sure to leave your comments below!