Molecular Named a Strong Performer among Interactive Marketing Agencies for Web Design Capabilities

Rigorous Design Process and Commitment to Ongoing Measurement and Improvement Help Agency Remain a Strong Performer in Prominent Independent Analyst Survey

Molecular was named a Strong Performer in the June 2009 report, “The Forrester Wave: Interactive Marketing Agencies – Web Design Capabilities, Q2 2009.” Molecular was included as one of 18 agencies deemed by Forrester to have a significant market presence and a set of blue-chip clients that validates their presence in the market. Forrester analysts evaluated the agencies across a set of comprehensive criteria and found Molecular’s “unusually clear market positioning and industry focus contributed to a standout strategy score that propelled Molecular deep into the Strong Performer category.” 

In the report, Senior Analyst Vidya L. Drego writes, “Molecular’s strong user research, standout personas, rigorous design process and commitment to ongoing measurement and improvement help the agency remain a Strong Performer.”

The report also points to Molecular’s technical expertise. “…the sophisticated technology platform underlying one of the sites demonstrated that Molecular retains the deep technical skills it developed as a one-time systems integrator.”

“We are very proud that a respected research firm such as Forrester recognizes what makes Molecular stand out in this competitive industry,” said Howard Kogan, president of Molecular. “We feel the report reflects our strategy to refine areas of expertise – like the use of brand personas – that help companies drive dramatic improvements in the way they engage and influence targeted customers and drive their business goals.”