Molecular Inc. Further Strengthens Data & Analytics Practice, Taps Sardinha to Lead Practice Group

Isobar Interactive Agency Sees Data-Driven Insight and Measurement Taking Center Stage in 2009 and Beyond

Molecular has appointed Kevin Sardinha to lead its Data & Analytics Practice. He will lead the multi-disciplinary team of experts focused on driving data-led principles and practices in all aspects of the firm’s client work. Kevin moves into this role from his position as a Senior Strategist within Molecular’s Strategy team, where he led engagements for adidas, Nikon, Reebok and The Hartford.

“The ability to gather and act on intelligent customer data often spells the difference between success and failure in the online channel,” said Howard Kogan, president of Molecular. “We have always placed a strong emphasis on creating programs with data and analytics capabilities ‘built-in’, and we’re committed to investing more in this area to ensure we remain at the top of our industry for data-fueled, results-oriented interactive solutions.”

The Data & Analytics team helps Molecular clients optimize the value of their customer relationships by integrating and analyzing key data across all channels to deliver relevant and actionable insight. Its experts take clients from the creation of a performance measurement strategy, through the technical implementation of the project roadmap and finally to the delivery of insights and recommendations that drive value to the business and its constituents. Companies including Reebok, adidas, Nikon and The Hartford have been beneficiaries of the practice’s expertise. Reebok now has an integrated measurement platform that allows it to track and optimize its online campaign investments across cost-per-click, e-mail, search, and referral sites, as well as track key performance indicators regarding consumer behavior and brand recognition across multiple geographic regions.

As practice lead, Kevin brings more than 12 years of management consulting experience that spans the financial services, pharmaceutical, telecommunications, and government industries. Prior to Molecular, he was a Senior Business Analyst within Keane’s Architectural Service group. Previously, Kevin held several strategic and business analyst roles at companies such as One to One Interactive and Exchange Solutions. During his time at Exchange Solutions, he focused on developing customer management strategies and economic models for financial service clients such as Fifth Third Bank, State Street Bank, Sovereign Bank, Huntington Bank and TD Bank Financial Group.