http://molecularvoices.molecular.com/2009/brand-as-a-service-circa-1900-the-michelin-guide/ where conversation and digital minds meet Thu, 22 Jul 2010 23:20:37 +0000 hourly 1 http://wordpress.org/?v=abc http://molecularvoices.molecular.com/2009/brand-as-a-service-circa-1900-the-michelin-guide/comment-page-1/#comment-6894 The Michelin Guide: Brand as a Service, circa 1900 Tue, 08 Dec 2009 02:10:02 +0000 http://molecularvoices.molecular.com/?p=2468#comment-6894 [...] I’ve been chipping away at the stack of New Yorker magazines that have accumulated on my nightstand recently. One of the better articles was John Colapinto’s “Lunch with M.” from the November 23, 2009 edition, in which he tags along with a reviewer for the New York edition of  the Michelin Guide.  I’ve been thinking about ways we, as designers, can help move away from our culture of consumption and help brands deliver real, sustainable value by focusing on providing service to the consumers. Based on that article, we can learn a lot from the Les Freres Michelin. [...] [...] I’ve been chipping away at the stack of New Yorker magazines that have accumulated on my nightstand recently. One of the better articles was John Colapinto’s “Lunch with M.” from the November 23, 2009 edition, in which he tags along with a reviewer for the New York edition of  the Michelin Guide.  I’ve been thinking about ways we, as designers, can help move away from our culture of consumption and help brands deliver real, sustainable value by focusing on providing service to the consumers. Based on that article, we can learn a lot from the Les Freres Michelin. [...] ]]>