September 22

And the winner is… Tuesday! (For Launching Facebook Brand Page Campaigns)

by Kim Weller

In a recent article in Online Media Daily, Tuesday was ranked the highest click through day for Facebook Brand pages. The study was conducted by ViTrue and posts some interesting data in the article. Monday, Tuesday and Wednesday lead the charge with average click through rates at 9.4%, 9.89% and 9.87% respectively. The lowest click through rates were for Friday’s at 2.67%. These are of course averages of a variety of sites and it would be important to evaluate a site’s demographics and behaviors before determining which day would be the best to launch a campaign but interesting data as a departure point

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The And the winner is… Tuesday! (For Launching Facebook Brand Page Campaigns) by Molecular Voices, unless otherwise expressly stated, is licensed under a Creative Commons Attribution 3.0 Unported License.

posted to: Molecular News 1 Comment »

Comments

  1. Kusum Thummalapalli said on September 23rd, 2009

    Interesting! And here I thought people are facebook-active more towards the end of the week. But I guess, there is some activity during the early part of the week on branded content, while the latter part of the week is spent ignoring them…

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