Yahoo TV Widgets, An Important Convergence Milestone?

An interesting announcement hit the press yesterday.  Yahoo and Intel are partnering to combine web offers with broadcast TV content.  Here’s the story, straight from the horse’s mouth: Intel to build Yahoo widgets into new TV chips. The delivery vehicle is widgets built on top of the Yahoo Widget Engine, and the enabling hardware is the Intel CE3100 chip.  So this further elevates the importance of widgets as a vehicle for disseminating content and functionality across the Internet.  A number of important players, like Twitter, are lining up to deliver their services and information through this technology.  Here are some questions Does anyone else see this as an important milestone in convergence?  Will it breath new life into broadcast TV advertising?  There are 1.3 billion households with TV.  The number that receive the chip will determine adoption.  What are some ways that Intel can drive adoption?  Business models?  Incentives?  What do people think?