WCM Panels and Podcasts

This past week I had the opportunity to participate in two Interwoven events directed at interactive marketers and the challenges they are facing online. The first event was a panel discussion, entitled “From Browsers to Buyers: How to Drive More Value From Your Online Marketing” that took place Tuesday night at Umbria Ristorante in Boston and was expertly moderated by Senior Editor-in-Chief at 1to1 Magazine, Ginger Conlon. Panelist Dave Churbuck, VP of Global Web Marketing at Lenvo and Ben Kiker, CMO at Interwoven both provided excellent insight into how companies are addressing the new online challenges facing their marketing departments. The discussion was very interactive and the format provided a good forum for open discussion and sharing of ideas. I was particular impressed with David’s thoughts around “The Year of the Landing Page” and enjoyed the other insights the former founder of Forbes.com and author of churbuck.com talked about during the evening.

Earlier that day I got a chance to participate with Eben Miller, Director of Product Marketing, as a guest on Interwoven’s “Intersections” podcast to discuss the topic “User Generated Content (UGC) and Its Effect On Your Brand”. The podcast was hosted by Scott Whitney and runs about 25 minutes. You can listen to the show at www.interwovenpodcasts.com.