March 8

SxSW 2008 - Michael Lopp, Apple

Michael Lopp from Apple was a good speaker and a funny guy.

A couple of interesting facts I learnt from Michael about the process at Apple:

Michael’s philosophy: There are two kinds of people. Those who open their presents on Christmas day, and those who take a sneak peak the night before. Apple designs things for people who wait to open their presents on Christmas day.
He exclaimed, ‘How many companies do you know make packaging porn?’
‘We do pixel perfect mock-ups.’
He explained that one of the directors didn’t even like lorem ipsum on mock ups, he expected to see everything in its correct place.
At Apple they have a process meeting, where they go crazy with ideas, and a production meeting, which aims to put structure around the crazy ideas. They do it every week. They don’t stifle the creative thought until it is needed.

Picture Imperfect » You Can’t Innovate Like Apple said on March 21st, 2008

[...] Now, if you want to get the quick summary of what we just discussed, I highly recommend reading Mike Rohde’sSXSW Interactive 2008 Sketchnotes. He took highly illustrated notes of the Lopp/Gruber panel. Content for this write-up also came from: Scott Fiddelke, Dylan at The Email Wars, Jared Christensen, David at BFG, and Tom Kershaw. [...]

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