Social networks like, may not be there, actually

Of course you do not want to believe it. You do not want to care about the people who still use dial-up, Windows 98 and AOL. And apparently mom and pop do not tweet much, really.

According to a study by pallbearer and highly vaunted Molecular sister company Synovate , 58% of online users worldwide (and they did talk to a totally not so shabby sample of 13,000 folks) do not even know what social networks are. They should be punished, I agree.

In America, the unaware group is a sigh-of-relief-small 30% but the more shocking aspect is that users are losing the passion and faith: almost half of all socially networked Americans, Canadians, Japanese and Poles say that they are losing interest. I bet they never played Scrabulous.

Other interesting findings:

• Social networks are a global phenomenon – more than a quarter of respondents belong to one. Holland is the most socially crazed.
• People are not monogamous to their social network and often use more than one.
• Americans are especially worried about the dangers of social networks with lack of security and privacy
• Half of users notice ads (probably non-Firefox users) on social networks – with US users leading the pack at 66%
• 40% of respondents felt online interactions are as meaningful as those done face-to-face, and social network users strongly felt that online contacts are better than no contact at all
• Finally, more than half of respondents felt the demise of language skills was due in part to social networks; silly, lol, omg :-D

Gotta love a good survey.