August 19

Poignant Ad Placement

by Drake Pusey

On a (rare) McCain-focused story on CNN.com, there is a great ad placement by DoubleClick:

If it doesn’t come up for you, here’s a screenshot:

Obama Ad appearing next to McCain story on CNN.com

Obama ad appearing next to McCain story on CNN.com

posted to: Digital Marketing

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Comments

  1. Karen Lin said on August 20th, 2008

    that’s interesting! i assume it was done on purpose?

  2. Craig Andrews said on August 24th, 2008

    It’s safe to assume it was not done on purpose. CNN seems to be pretty fair, and this is likely just an example of bad ad placement. It’s funny, but I wouldn’t read too much into it :-)

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