Molecular Appoints New Managing Director in San Francisco

Molecular, Inc., a leading interactive agency, today announced it has promoted Melanie Lowe to the position of vice president and managing director of its San Francisco office. Lowe will become part of the agency’s Executive Team, replacing Wei-Tai Kwok, who is taking an extended sabbatical.

Lowe joined Molecular through its acquisition of Asian-headquartered Ion Global where she most recently served as director of operations in San Francisco. In her new role, Lowe is responsible for leading the agency’s west coast operations by cultivating key client relationships and managing seasoned services teams across disciplines, geographies and the wider Isobar network, of which Molecular is a member.

“Melanie’s breadth of global experience and track record for driving project excellence makes her a perfect fit for this role,” said Molecular President Howard Kogan. “We are delighted to have Melanie at the helm to continue driving the growth and success of our San Francisco office working with Fortune 500 brands in telecom, financial services, software and entertainment.”

A native of Canada, Lowe brings 18 years of experience in marketing, program management and operations, the last nine of which have been spent with the company in various management roles based in Hong Kong, London and San Francisco. Through a holistic, global view of online and offline marketing and program management, she has helped clients such as McAfee, UK Department of Trade and Industry, Language Line and United Commercial Bank get the most out of their businesses online. Her other roles within the company have included corporate communications and operations with responsibility for finance, marketing, human resources and information technology.

Lowe said, “I am extremely proud to have been selected for this role to harness our people’s collective intelligence and turn that into results-driven digital solutions for our clients. Our fantastic client roster and diverse pool of talent continues to inspire me, as does being collocated with 200+ digital professionals in our San Francisco Isobar agencies–Carat, Freestyle Interactive, Ammo Marketing and iProspect.”  Prior to joining Molecular, Melanie worked in various marketing and management capacities across diverse industries including property development, retail, biopharma, tourism and non-profits and has been involved with major projects for the Swire Group, Cirque du Soleil and Special Olympics.

About Molecular
 Molecular is a top interactive agency that partners with results-driven companies to create highly effective, cutting-edge digital design solutions grounded in research and tied to business results. Since 1994, Molecular has directed successful Web initiatives for the nation’s leading brands, including adidas, Fidelity Investments, HumanaOne, Reebok and Talbots. Headquartered in Boston, Molecular also has offices in New York and San Francisco. For more information, please visit www.molecular.com.

About Isobar
Launched as a digital division of Aegis Media in May 2003, Isobar is the world’s largest digital marketing network and is uniquely structured for an interconnected digital world.  Isobar provides the vision, infrastructure, tools and processes that link a network of some of the very best digital agencies in the world – all fully owned and driven by a clear vision of the future business world.  For more information, please visit www.isobar.net.