GSN Selects Molecular to Create Fresh, Interactive Brand Identity for GSN.com

Unique site and updated brand look will bring together online gaming with components of the TV network for a multi-dimensional user experience

Molecular recently announced a collaboration with GSN (formerly known as Game Show Network) to re-design GSN.com and provide users with a fresher, more personalized online experience that bridges the cable TV and online mediums.

GSN and Molecular worked together to create an updated site and logo that reflect GSN’s new positioning of ‘putting winning within reach’ and new tagline ‘everybody plays’. The branding is designed to be fun and playful with a sophisticated and more modern feel. “The Molecular team’s deep expertise in creating compelling interactive user experiences, coupled with their business intelligence have made them a valued business partner for us,” said Christian Meyer, Senior Vice President of Marketing for GSN Digital. “We brought in Molecular to help us redesign our site because of their creative expertise and user-centric approach to experience design. When we were updating our logo, Molecular was a clear choice to help us realize our vision, since they understood our customers, our business goals, and were already immersed in the design process.

GSN is an industry-leading, game content provider distributing competition programming through its 66-million subscriber cable television network and its casual and skill-based online games portal, GSN.com.

“The very core of GSN’s value proposition is rooted in getting people to participate and have fun – that’s what games are all about,” said Molecular president, Howard Kogan. “Our joint missions are to ensure that GSN’s visitors don’t just feel a part of the action but are the action; this is where the online channel offers unique and powerful value.”

About GSN
GSN is an industry-leading, game content provider distributing competition programming through its 66-million subscriber cable television network and its casual and skill-based online games site, GSN.com. As the premier television network for games, GSN produces some of the most popular original casino and game show series on TV today. GSN.com features all types of game play: flash games for fun, skill cash game tournaments and free downloadable games. GSN is distributed throughout the U.S. and Canada by all major cable operators, satellite providers and telcos. The company is jointly owned by Sony Pictures Entertainment and Liberty Media Corporation. For further information, visit GSN’s press website at corp.gsn.com.