GSN – Play every day

GSN Logo color variations

We recently had the opportunity to work on an extremely fun project for GSN (Game Show Network) – this included a new brand identity and a total redesign of GSN.com. The use of the new logo and color palette went live yesterday and the redesign of GSN.com will launch early next year.

The logo concept that Molecular created (pictured above) is based on a game board which is meant to evoke the games and playfulness of GSN. The 9 game pieces can be used in a variety of ways to add to the playfulness and interaction inherent in the brand. The visual treatment of the logo is bright and colorful, with a glossy rendered look. As the target audience are adults, the aim was to convey fun but without the execution appearing child-like.

The real beauty of this logo is the versatility that the game pieces bring.The logo can easily convey themes and seasons. The game pieces allow a window on another world or they can be swapped out for objects like jewels, playing cards, scrabble tiles etc. The ability to animate the logo based on the desire by the client to ensure an interaction at every interaction is endless and can be utilized to enhance the transition of themes and seasons.

We worked in conjunction with Buster – an LA-based design firm specializing in broadcast and advertising. They have produced some very slick on-air elements, utilizing the playfulness of the pieces.