http://molecularvoices.molecular.com/2008/fall-tv-shows-to-premiere-on-hulucom-before-broadcast-tv-a-sign-of-things-to-come-or-merely-a-test-pattern/ where conversation and digital minds meet Tue, 24 Aug 2010 05:05:03 +0000 hourly 1 http://wordpress.org/?v=abc http://molecularvoices.molecular.com/2008/fall-tv-shows-to-premiere-on-hulucom-before-broadcast-tv-a-sign-of-things-to-come-or-merely-a-test-pattern/comment-page-1/#comment-3947 Chet Geschickter Wed, 03 Sep 2008 21:28:02 +0000 http://molecularvoices.molecular.com/?p=833#comment-3947 Good post. I agree that reaching and connecting are two different concepts. What's even more compelling is engagement. How can the broadcasters engage with their audience? Some ideas: - Interactive programming - Polls and surveys - Audience co-creation - Crowd interaction tools and community features (gaming?) There's probably lots more, but the real value will be not just in profiles but in VOLUNTARY engagement, where there are benefits - entertainment and fulfillment - that the participant receives for engaging. Good post.
I agree that reaching and connecting are two different concepts. What’s even more compelling is engagement. How can the broadcasters engage with their audience? Some ideas:
- Interactive programming
- Polls and surveys
- Audience co-creation
- Crowd interaction tools and community features (gaming?)
There’s probably lots more, but the real value will be not just in profiles but in VOLUNTARY engagement, where there are benefits – entertainment and fulfillment – that the participant receives for engaging. ]]>