July 24

Like this? Try these!

A few weeks after I came to San Francisco, I went to the Borders and saw something very interesting. It was a “Like this? Try these” sign, which worked as a book recommendation system.

I’m sure you all know the Amazon’s recommendation system called “customers who bought this item also bought”. I thought this is an offline version of recommendation system. At that moment, I suddenly wondered whether these recommendations by Borders are the same as Amazon’s list of recommendations. So I took a picture of the books and I tried to search those on Amazon.com. In conclusion, the results were totally different.

First, I tried to search the MARCH by Geraldine Brooks on Amazon.com. There were total 49 other books that were purchased with the MARCH. But no book matched the Borders’ recommendations.

Next, I tried to search the Snow Flower and the Secret Fan by Lisa See on Amazon.com. The result was the same as before. No book matched the Borders’ recommendations, again.

Why is the result totally different? Actually, Amazon’s recommendation system is based on the real sales data so that the recommendations are very trustworthy objectively. Well then, how does the Borders recommend us those books? Here are some possibilities that I thought of:

  • The habits that people buy a book at the offline store are very different from the online.
  • A book manager chooses the books with his (her) own experience.
  • Randomly choose in similar genre.

I like second one of the list even though this is pretty much subjective so that sometimes book that the manager has recommended is not interesting. I’m living on the cutting edge of technology and I can get everything from the internet or the data that has been accumulated but they don’t care about my emotional things. That’s why I prefer the analog works.

And also, this is a good example of expanding user experience from online to offline (Not offline to online). Recently, online experience is getting richer and richer. Even though much experience in offline still leads online experience, more and more it might have effect on each other. It doesn’t matter where we are in real life, online or mobile.

July 23

Happy Birthday from GroupCard

screenshot of paul's card

screenshot of paul's card - click to view his card

At Molecular, we’re always looking for new Web 2.0 ways to celebrate and have fun. In trying to figure out how to celebrate birthdays across our three offices, I had a thought. Wouldn’t it be super cool if we could have e-cards that can be signed by multiple people from anywhere? And in fact, it’s SO cool an idea that a simple GoodSearch search on “group cards” revealed to me this ingenious site: www.groupcard.com.

In celebration of fellow Molecule’s birthday today, by name of Paul Irish, I started a GroupCard for him (screenshot above) and had such a great experience that I immediately found other Molecules to rant and rave to about it — and thus, also wanted to give a hoot and holler with this blog post. Read the rest of this entry »

July 18

Code Blue! Cellphone!

Thursday evenings, it’s Gray’s Anatomy. Our living room suddenly converts into a breathless waiting room, inhabitants imbibing each nuance of dialogue with rapt attention. Will the patient miraculously recover and whisk Katherine Heigl away (if so, o Lord, let me get sick in Seattle), or croak at the very end of the episode?

Unlike the drama at the Seattle Grace hospital, the prognosis for the cellphone is certain, and it’s not good. As phones get smarter, data plans become cheaper, and consumer experience improves, the demise of the cellphone grows ever closer. People will still have phones, absolutely and always, but phones will have morphed into something else entirely.

Instead of a tool designed to support voice communications, it will become a digital jackknife – a device that does everything you want portable electronic devices to do. Not only take pictures, and voice, and text, but a storage center for files that can access the internet. Or act as your GPS unit complete with driving directions. Or act like a credit/debit card. Basically, the sky is the limit so long as people want new and better toys, and the way we use these devices will fundamentally change.

While Apple’s debacle last week was a bit of a pooch, the release of the app store is going to be gasoline on the fire of phone OS development. With a huge array of applications at the user’s disposal, the iPhone will be used less and less for talking, and more and more for other things. The iPhone is a platform, not a product, and it’s direction is oriented more towards compting than yapping.

This change will extend to other phones and applications, as well. Google is working on the Android platform, along with a host of other investments into the mobile computing space, to force the carrier’s grip off of network content. The software available to users, and the things that the systems will perform will mirror the functionality of our current laptops, not cellphones.

It’s truly exciting to watch the changes sweeping the mobile space. Almost as exciting as watching Katherine Heigl and the patient, but hey, I have yet to see a cellphone in scrubs.

oops, commercial’s over. bbl.

July 15

Edit Google Search Results

Most of us turn to Google when we have a question, any question. But have you ever wanted to make those search results more useable for you? People-powered search engines like ChaCha, Anoox, and Mahalo have been out for a while, attempting to provide another alternative to the Google pigeons by having ordinary people help make search results more relevant. Today, Google answered back with an experimental version of personalized search results which added simple icons to the normal search results that highlighted discoverable and intuitive new functionality. Because this is a Google experiment, it is only for select users with Google accounts for a limited time.

Intuitive Buttons

I stumbled on it doing one of my many daily searches for random information. I got the normal set of search results but then noticed the cool icons: up arrow, delete X, and comment bubble - instantly recognizable icons.

Reorder the Results: The arrow turns green when you hover over it and when you click on it, the entire result item moves up one space in the list. It’d be awesome if this was drag and drop like iGoogle gadgets, but the icons seem like they were the least intrusive way to add this functionality without having to completely redesign the web page.

Adding Comments: When you click on the comment bubble, a standard text box appears for your comments. Nice and clean, not too fancy. Your saved comments appear directly below the normal result information with your Google nickname and the time stamp. You can easily edit or delete your comments by clicking on the comment bubble.

Poof

Deleting Results: The best part is deleting all the results that are of no use to you. Simply click the X icon and “poof,” bye-bye result. Okay, the poof cloud is pretty much just like pulling shortcuts off the dock on a Mac, but it’s still fun. Deleter’s remorse? No problem. All the results you delete are compiled at the bottom of the page under the collapsible “Results you removed” link. Click on “Restore” for anything you want back on the list. After deleting a few items, refresh the page. Google will bring your total number of results on the page back to 10.

Adding Results: And if for some reason you can’t find the link that you know is supposed to be there, you can also go to the bottom of the page and click on the “Suggest a webpage” link to add that page.

All the changes you make to the results will be saved for you. Every time you log in, you will have access to them. You can also look to see what other people’s edited results for your search terms. At this point, it’s not clear how much of this new functionality Google will eventually roll out and how the editing will affect their actual search results, but it sure is cool to play around with.

July 15

BMW Kinetic Sculpture, by Art+Com

  

Berlin based Art+Com have created a beautiful & poetic kinetic sculpture for the new BMW Museum in Munich.

The mechatronic installation made up of 714 metal balls translates a virtual design process into the space around it. Seemingly weightless and guided solely by the power of the mind, the sculpture moves through a cycle of free abstractions and typical BMW vehicle forms.

Creative Director of the sculpture was Professor Joachim Sauter.

See it in action:
50mb Hi-res Quicktime
Low-res youtube video 1 / video 2

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